About Us

  • Rob Adams

    Rob Adams

    Rob Adams is a New York State Certified School Counselor, actively helping students and families with the college process for over 20+ years. Rob’s mantra is to provide personalized direction in the college admission process, based on data, experience, and ongoing interactions with college representatives. For his entire career of twenty-one years, he has worked in public education.

    Yearly, Rob maintains an active caseload of over 50 high school seniors, where he engages in all aspects of counseling. He has extensive experience placing students in a variety of institutions: ranging from the Ivy League to technical schools. Rob strongly believes that the college process does not need to consume one’s life; he is a big believer in accentuating the strengths of each student. Every student has a story to tell, and Rob carefully helps to mold that message as the application process unfolds.

    Rob belongs to several professional organizations including NACAC, ASCA, WPRCA; he attends conferences regularly to gain additional insight on the latest college trends.

    Rob has visited hundreds of schools over the years, building on professional relationships and an in-depth knowledge beyond what publications offer. His goal is to create a distinct, personalized process in a calming atmosphere, taking the madness out of a stressful time in a student's life.
  • Evan Madin

    Evan Madin

    Evan Madin is a New York State Certified English Teacher of 23 years. Evan has built an accredited College Journalism program and campus radio station. He has also created and maintained a school-wide Internship program. Evan has extensive skills in writing, media, and storytelling, all of which are crucial to the college application process. In his years of teaching Advanced Placement English Language, Evan has reviewed hundreds of student writing samples and given feedback on them. He has also created a two-week bootcamp unit for students on how the college essay is a different type of written response than those in traditional English classes. 

    For Evan, the college essay does not need to feel cliche. Anything but. In fact, he sees the essay sample as more journalistic than literary. He strongly believes every student has a unique story to tell–– it’s the crafting of that story arc that can bring nuance and depth to a student’s profile. If a student can present their essay sample as relatable to the audience, the piece will stand out from the pack.  The idea is to be a person, not a number.

    Evan's philosophy is that the key to good writing is rewriting, reinventing and mentorship.

    It’s all about the comprehensive feedback given on each draft. The goal is for students to take control of the essay process, and to present something meaningful to the college, but also to themselves.